Continuing the fantastic success of our Drive Smug TV spots, we have three new ad campaigns in the UK, working with Creative agency And Rising.
The campaign aims to drive brand awareness for the internationally renowned car rental company in the UK, and emphasise SIXT’s offering – premium cars available to rent for economy prices. All of our featured cars are now bookable on sixt.co.uk at fantastic rates: including the Jaguar F-Pace from just £49 a day. Check out the Smug offers to book yours today.
The series ‘But does it do this?’ follows overly confident pedestrian, Seth, in his outlandish attempts to out-smug a couple that have rented a car from SIXT. But his extraordinary modes of transport can’t compete with the quality of the couple’s premium vehicles – Jaguar F-Pace, BMW and Mercedes Benz A-Class – all rented at an affordable price. They drive off, leaving Seth alone with his inventive rides – all bereft of wheels.
The three comical TV spots will run nationwide across the entire Sky platform and supported with a fully integrated digital and social campaign.
Check out the new adverts
What the teams had to say:
Camilla Zapiola, Director at And Rising, said:
In the car rental stakes, SIXT customers are serial winners, so it’s been fun to create ‘Seth’ the serial loser – but in an absurdly sincere and loveable way.
Amy Ostermayr, Head of Marketing, SIXT UK:
We wanted to have fun with the idea of driving smug in a great car from SIXT. And Rising was a fantastic and endlessly creative partner throughout the process.
Anna Arnell, Creative Partner, And Rising:
SIXT is a bold and creative brand because it’s confident in what it offers. We’ve an entertainment franchise in ‘Seth’ and I’m excited to see what he will do next.
Drive Smug with SIXT in the UK and Abroad
SIXT is an internationally renowned car rental company and mobility service provider, offering services in over 2000 locations across 110 countries worldwide. The company is run by CEO Erich SIXT in Munich, Germany. Our branches offer a comprehensive and diverse selection of vehicles to provide a solution to all mobility needs; including hatchbacks, family estates, people carriers, minibuses, convertibles, 4x4s, moving vans, and luxury cars.