Drink Driving Awareness Campaign from Sixt rent a car

Drink Drive Campaign

Here at Sixt we have launched a brand new drink driving awareness campaign. Our aim is to provide our customers and the wider public with a much clearer understanding of the true dangers involved with mixing alcohol and driving, as well as explaining in detail the limits, the laws, and the effects that alcohol can have on the body.

What are the limits?

The effect alcohol can have on a person's body is dependent on many different factors, including:

  • Your weight
  • Your gender
  • The amount of food consumed
  • Your age
  • Your body's ability to process alcohol

The best advice we can give, however, is to avoid alcohol completely if you are planning on getting behind the wheel. The effects of alcohol can depend on so many different factors that one can never truly judge how badly they have been affected. Once alcohol has entered your system your motor system will be slowed, causing a delay in reaction time and judgement.

We have a clear stance: Alcohol and driving should not be mixed.

What are the laws?

In the UK the laws on drink driving are very clear, although this doesn't always deter people from getting behind the wheel after they have exceeded the legal limits. The alcohol limit for drivers is 80mg of alcohol per 100ml of blood, 35mc per 100ml of breath or 107mg per 100ml of urine. Drivers caught over the legal limit can face a minimum 12 month ban and a fine of up to £5,000 - so just ask yourself 'Is it worth it?'.

To help promote our campaign and spread awareness we produced a short animated film entitled 'A cocktail for disaster' in which a seemingly fun and hopeful night out takes a turn for the worse and ends in sorrow and despair. The clear message we are trying to send is that when alcohol is involved you can never truly judge how badly you have been affected. The best advice is to always steer clear of alcohol when you plan to get behind the wheel. When you plan to drink it is always best to arrange alternative means of transport such as a taxi, taking the bus, or designating a 100% sober driver.

Why We Care

We at Sixt care about our customers and the wider promotion of road safety. Drink driving is still a major problem in the UK - the consequences of mixing alcohol and driving has the potential to completely destroy lives. Research has shown that many are not properly educated on the limits, laws, and effects of alcohol on the body, even in low amounts. We are determined to change this and truly make a difference in driving behaviour.

Please do not drink and drive, it saves lives!